ViewPoint

OCTOBER 10, 2011

If you’re in sales, you might think this is an odd question or you might have a stronger, more visceral reaction to the question—“Marketing doesn’t sell, we do!” The line between sales and marketing is becoming more blurred every day. Marketing now owns the top of the traditional sales funnel.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. But for corporate marketers, it’s hard to justify spending money on the creation of content whose sales message is so faint that the audience can’t tell who paid for it.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. The company hired retail veteran Todd Sherman as its new vice president of sales. Redmond, Wash. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

OCTOBER 22, 2010

These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. They expect vendors to provide them the content they need throughout the sales cycle. The result, more noise and less engagement.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Martech

FEBRUARY 1, 2022

It’s a big word for “getting in the way and disrupting” – disintermediation. But Instacart is ultimately hurting these grocers by disintermediating the customer relationship and taking the digital advertising dollars that rightfully belong to the retailer in the process.”. But this is just what Instacart has been doing in recent years.

Disintermediation 76

Disintermediation Paid Search Agency Ads Product 76

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

OCTOBER 10, 2022

Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Disconnect 2: Internal-focused sales and marketing process versus buyer-driven journeys. Owned and led by CXOs, this always-on GTM work is not a marketing thing, a sales thing or a strategy team thing. Lack of executive ownership.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 112

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. That said, we are seeing examples of sales, loyalty, and service aspects of the organization embracing all forms of people with social capital, because then they’re excited to share their experiences, and that’s a different value. Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And as we all know, it’s bigger than just marketing. This and A LOT MORE!

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

chiefmartech

DECEMBER 30, 2019

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. I have observed plenty of other martech companies sold at fire-sale prices this year.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

The ROI Guy

MAY 19, 2015

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). 2 - Content is King?

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. Sales Speaker, Author and Advisor. “The lines between sales and marketing are blurring and the roles are blending. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

That fits in [stats] of how your business goes and getting the timing right on hiring and planning versus in a existing category, there’s often this mythical spreadsheet of, every sales rep generates as much as bookings. If you want to do a billion dollars, just hire 1000 sales reps. The internet is about disintermediation.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

chiefmartech

JANUARY 23, 2017

5 Unexpected Ways Meerkat Will Crush It For Sales and Marketing People. Doing this now is like taking out an insurance policy against disruption or disintermediation. How Vine, Twitter’s New Video Service, Will Change Your Business. We’re used to over-hyping things. Heck, as marketers, part of our jobs is generating excitement.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. But what about sales prospecting?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Exo B2B

JUNE 5, 2020

The Board asked us to transform the pre-sale customer digital experience. As a consultant, I had been helping organizations radically re-imagine the way they market and communicate since 2006. In 2013 I went « inside » and was appointed to run digital marketing globally for software giant SAP. The challenge?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132