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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. If I can tell that work is well-researched, well-sourced, and that you’re a good writer, then I’m always willing to take chances on those people. It’s pulled out.

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Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences.

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Three Value Perspectives: Business, Functional and Personal

The ROI Guy

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness.

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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

a leading global independent information technology research and advisory company. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. About Versium.

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The Role of Brand Journalism in Content Marketing

Biznology

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. What would brands be doing in the journalism business?

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Team behind Microsoft’s marketing stack visualization tackle blockchain martech

chiefmartech

Subsequently, we each spent a great deal of time researching blockchain – papers, books, videos, podcasts, interviews – “down the rabbit hole” as they say. Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see.

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I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.