Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Since these products are ubiquitous, Intel can be seen as both an information source and as the sponsor. What would brands be doing in the journalism business?

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of. Gather internal feedback.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Versium

JUNE 12, 2018

Product & Customer Momentum. Snyder previously served as vice president, automotive product development, for UIEvolution (UIE), where he led worldwide product development and the overall roadmap for the company’s growing automotive product organization. Industry Recognition. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. They cut their teeth on product-price-placement-promotion—the 4 Ps of marketing. We call this role Revenue Marketing and advocate for this becoming a distinct role in the marketing world—just like product marketing or marcom.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

The ROI Guy

MAY 18, 2017

Here are our top three recommendations: #1: From IT to the Business From another Gartner survey, this one featuring responses from over 350 decision makers: Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. Value truly is in the “eye of the beholder”.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Martech

FEBRUARY 1, 2022

Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. Brands can then use these insights to identify advertising goals, set budgets and bid for Sponsored Products on Instacart. Why we care.

Disintermediation 78

Disintermediation Paid Search Agency Ads Product 78

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

OCTOBER 22, 2010

While development could be measured on release cycles and product quality, and sales was measured on performance against plan, It’s tough to track marketing’s ROI on positioning, collateral and brand building. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Lost productivity is estimated to cost U.S. Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. businesses $1.8

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 117

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Obviously the publishing business is disintermediated, and we understand that. Check em out! ). Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

chiefmartech

DECEMBER 30, 2019

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. For years afterward, venture capital all but vanished for Internet startups.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

To learn more about these challenges — and how to smartly mitigate them through brand safety best practices — we spoke with Eric Wittlake , 6sense’s Senior Director of Category and Product Marketing, . Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. This makes total sense, as product/company fit should be the be all end all.” Jon Miller. CEO and Cofounder, Engagio.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Improving the productivity of your salespeople should always be part of a growth strategy,” said Jim.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Heinz Marketing

FEBRUARY 8, 2021

We may run out of time before we got to take a quick break, is the fact that you are Chief Marketing and Product Officer at Demandbase. That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. Matt: Yep. We’ll be right back.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Outbrain

JULY 17, 2018

Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A lofty approach by a company often on the receiving end of publishers’ ire. Here are the top four concerns that they appropriately addressed.

Disintermediation 20

Disintermediation Curation Google Features 20

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

SEPTEMBER 16, 2022

Frances Haugen, a data designer and scientist who worked as a product manager, blew the whistle on Facebook’s misconduct. has similar capabilities, it is still primarily human-based, allowing for corrupt behaviors such as biased product evaluations, rigged ratings, human errors, etc. Although web 2.0 Artificial intelligence.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. Disintermediation (3). However, becoming a thought leader takes a bit more effort than you may think.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Exo B2B

JUNE 5, 2020

In contrast, digital transformation is a fundamental rethinking of the business itself, its products and services, what market it addresses, and especially what its future business models will be. Claude Malaison.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132