article thumbnail

Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. B2B sales processes are becoming “consumerized.“

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Continue reading. What’s the point?