Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
The ROI Guy
OCTOBER 22, 2010
Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. B2B sales processes are becoming “consumerized.“
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