How Do You Market Something That’s Worthless?
Chris Koch
APRIL 28, 2014
Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. I know, tell you something you didn’t already know, right?).
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