Versium

JUNE 12, 2018

a leading global independent information technology research and advisory company. LifeData® contains both online and offline data such as online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, demographics, and much more. CONTACT INFORMATION.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Since these products are ubiquitous, Intel can be seen as both an information source and as the sponsor.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Versium

JUNE 12, 2018

In May, Gartner, a leading global independent information technology research and advisory company, selected Versium as a “Cool Vendor” in the 2016 Cool Vendors in Retail report. For more information, please visit www.versium.com , www.datafinder.com or follow us @versiumsocial on Twitter.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. The drivers for a shared revenue funnel and the revenue team comprised of both sales and marketing are: Buyer behavior has changed.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

The ROI Guy

OCTOBER 22, 2010

With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle. Buyers are looking for informative and interesting content that provides actual value and education. Moreover, they don’t want to have to interact with sales every time they want information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Information and pricing about available and comparable properties … this was all obfuscated by cryptic MLS listings and exclusive to the agent.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

NOVEMBER 4, 2010

With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. However, many vendors would say that sales opportunities are not moving forward the way many would like.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. ” Should we be publishing sequential chapters in eBook format or things of that nature? But is long form publishing counter-cyclical?

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. With the GTM set and customer journeys scoped, now we need to ensure our internal processes, team and data can inform and deliver what’s needed to create dynamic customer experiences with predictable results.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 113

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Engagio

JANUARY 9, 2017

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. However, the effectiveness of that information or the real need for specific content is rarely being translated from sales back to the marketing teams.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

chiefmartech

JANUARY 23, 2017

The billions of devices that are coming will share information with each other and pay/get compensated for doing so at the micro-transaction level. For example: Individuals, not brands, will control access identity and personal information through services like uPort , MetaMask , Blockstack , or Keybase. It’s worth the premium.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Single Grain

SEPTEMBER 16, 2022

It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure. In addition, web3 will enable websites and applications to use data more meaningfully and tailor the information to each user. was to find information. and web 2.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LiveRamp

APRIL 30, 2019

Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. As journalism rapidly migrates from print to online, publishers strive to keep readers informed and provide news content on their sites.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. That translates into more pitching opportunities for those who take the time to learn the needs of today’s journalists and provide the information that they can use across several platforms.

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

That ecosystem uses new technologies and internal and external networks to revitalize content, collaboration spaces, databases, processes and systems so that managers and employees have access to the full range of information and tools they need to reinvent their work and innovate. Laurent Simon.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

Buzz Marketing for Technology

JUNE 28, 2008

analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? That depends on salience which is why context is important Tversky Slide 35: Resource Profiles Multiple vocabularies (eg.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Walker Sands

MARCH 25, 2020

While the candidates themselves may not have talked enough about tech as part of their policy platforms, technology itself is a prominent part of how the campaigns themselves function, affecting everything from their behind-the-scenes operations to how they distribute information to voters.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52