The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije
Trade Press Services
MARCH 11, 2024
Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. There’s also an increasing realization that the value of traffic you get from search and social may not be as valuable as we originally thought, especially if you’re not converting that audience.
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