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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of. Gather internal feedback.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Obviously the publishing business is disintermediated, and we understand that. You have to keep up your Facebook. Check em out! ). Brian recently published his 5th book, The End of Business As Usual. Brian: Wow.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Learn more about these recommendations at: [link] Posted by Tom Pisello at 8:30 AM Email This BlogThis!

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Powered by Blogger.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. If nothing else, it makes the mobile sales force much much more productive.

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How Google’s News App is Tackling Some of Social Delivery’s Tough Problems

Outbrain

Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. This helps bolster publisher brand awareness and avoids the “I read it on Facebook” dilemma. Featuring the Publisher Brand.