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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. It’s pulled out.

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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. While Web 2.0

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Who is teaching the CMO how to sell?

ViewPoint

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing. But all is not lost.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. And there’s parts of this in the book where we talk about the effects that this is having on society. By “influencer,” I meant people who had the capacity to cause effect, not a score. But is long form publishing counter-cyclical?

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world. Mastering the elusive buyer + account journey is the key to effective revenue and customer generation. businesses $1.8

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? I agree with you that sales must adopt social media in order to be more effective these days. Leave your comments below.