Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In e-mail marketing, people unsubscribe.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. But it does: If you have a background in direct marketing, you can learn search analytics. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&#

SEO 80

SEO Wikipedia PR Search Marketing 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Well, you know how it is, right?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. I posed that question recently to Warren Hunter, Chairman of DMW Direct, who said firmly, “No way.” What a treasure trove! But there are some potholes to consider. I doubt it.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

OCTOBER 28, 2010

Image via Wikipedia. Also, I had an education in marketing, including direct marketing, so I understood the business side, too. As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But is it a bad idea to do your SEO in-house?

SEO 80

SEO Wikipedia Consulting Conference 80

Convince & Convert

MARCH 4, 2016

Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. When citing facts and statistics, always ensure they’re recent and from credible sources. Always cite your sources in the footer of the infographic to show that you aren’t fabricating anything.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Ambal's Amusings

MARCH 18, 2010

First what is B2B viral marketing? The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Biznology

JANUARY 2, 2011

Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or direct mail letters, constantly searching for the next idea that increases response.

Direct Marketing 80

Direct Marketing Brand Identity Branding Wikipedia 80

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

PureB2B

MAY 30, 2022

Five ways DaaS helps with your B2B Marketing. Your marketing department certainly has been on the ball lately, hasn’t it? They’ve come up with some great advertising campaigns, a few good direct marketing ideas and a fantastic content strategy. DaaS definition source: Wikipedia. ? Geolocation.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Biznology

SEPTEMBER 20, 2012

Photo credit: Wikipedia. And maybe you’ve even done some market research. I’ve been talking to a number of marketers from a cross-section of companies over the last few months, and I am afraid that from my vantage point, the answer is that we don’t know our customers well enough. If not, why not?

Cross-Selling 80

Cross-Selling Wikipedia Custom Publishing Focus Group 80

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

OCTOBER 25, 2011

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.".

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28