ViewPoint

JUNE 15, 2012

Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing. Some companies have abandoned traditional methods of generating leads and are trying to use only one vehicle like marketing automation. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

MAY 10, 2012

” Even though budgets are shifting, he notes, outbound marketing is not going away: “I think people realize you just need to be out there and press the flesh and say ‘hello’ to people—in a subtle way, but with those offers that all characterize direct marketing and outbound marketing.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Even though budgets are shifting, he notes, outbound marketing is not going away: “I think people realize you just need to be out there and press the flesh and say ‘hello’ to people—in a subtle way, but with those offers that all characterize direct marketing and outbound marketing.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

SEPTEMBER 27, 2012

This means direct marketing and direct sales need to be more relevant, more specific, and more targeted to the people they are trying to contact. Marketing and sales messages are competing with web searches, word-of-mouth, social media, and consultant and analyst recommendations. ITSMA Website: www.itsma.com.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120