White Paper Software Direct Marketing

PAUL GILLIN OCTOBER 5, 2011 Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. MORE >>	THE POINT APRIL 21, 2010 Blog Makeover Nets Sales Leads for Software Company Navicure turned to its demand generation agency, Spear Marketing Group , for help. convert that search traffic to measurable sales leads. MORE >>	RECENT POSTS MARCH 26, 2012 \| BIZNOLOGY Craft a Compelling Offer for Paid Search Marketing OCTOBER 5, 2011 \| PAUL GILLIN Direct Marketing Doesn’t Have to Suck MAY 10, 2011 \| WEBBIQUITY 20 Ways to Generate ROI from a Corporate Blog APRIL 18, 2011 \| SAVVY B2B MARKETING If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? JANUARY 27, 2011 \| B2BMARKETINGSMARTS B2B marketing automation: 3 essential considerations. JANUARY 20, 2011 \| THE ROI GUY Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
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THE POINT MARCH 11, 2010 7 Mistakes To Avoid In Your Next Webinar Invitation I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Use images wisely. MORE >>	EARNEST ABOUT B2B MAY 10, 2010 How do you get a 60% response rate from FTSE250 Finance Directors? PensionsFirst Analytics has developed a software as a service platform called PFaroe. Although it’s complicated software, solving a complicated issue, built by some super-bright people, the proposition needs to be simple. They’re busy. Senior. Cynical. And have an army of gatekeepers. No easy task. All rigorously checked. MORE >>	B2BMARKETINGSMARTS JANUARY 27, 2011 B2B marketing automation: 3 essential considerations. How many B2B marketers out there are not using some kind of marketing automation? Then consider marketing automation. MORE >>	CONNECT THE DOCS AUGUST 27, 2010 How should B2B content differ for Business and Technical Decision Maker? B2B Marketing Content falls under 2 broad category - 1. Blog Marketing Interactions Twitter Ardath421. Marketo's Modern B2B Marketing. MORE >>
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WEBBIQUITY | TUESDAY, MAY 10, 2011
20 Ways to Generate ROI from a Corporate Blog

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation. MORE >>

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SAVVY B2B MARKETING | MONDAY, APRIL 18, 2011
If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. Direct Sales. Engagement Quality. MORE >>

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SAVVY B2B MARKETING | MONDAY, MARCH 8, 2010
A Platform for Syndicating B2B Content to Partners

I've written before about white-paper syndication options for B2B marketers. Here Patrick van Boom – Director of Worldwide Sales and Marketing with TIE KINETIX – and I discuss a syndication option that enables B2B marketers to easily distribute content to their partners. Or we can do it for them. MORE >>

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B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
Subject testing: Hate it in the classroom, love it in B2B marketing.

Today, as a B2B marketer, testing is a good thing that delivers answers. Testing, in fact, is the thing that keeps us from failing and allows us to continually improve the success of our outbound marketing efforts. Direct marketing has always been about testing. Back then, testing was a bad thing full of questions. MORE >>

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THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006
ROI Calculators - do they work and are they credible?

Using direct research results or estimates, the tools can simulate the impact of the solutions and quantify the potential benefits, costs and ROI (ROI = net benefits / costs). These calculators have proven valuable as landing pages for direct marketing campaigns and for educating and capturing leads. MORE >>

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The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
Tom Pisello: The ROI Guy: “Information Overload” Biggest Change. TOM PISELLO | TUESDAY, JUNE 22, 2010
The state of lead generation today with Jim Dickie of CSO Insights FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
Craft a Compelling Offer for Paid Search Marketing BIZNOLOGY | MONDAY, MARCH 26, 2012
How to put the "Viral" in B2B Marketing Viral Campaigns? CONNECT THE DOCS | THURSDAY, MARCH 18, 2010
ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
ClickInsights: What is your favorite case study? Why do you like it? CONNECT THE DOCS | THURSDAY, NOVEMBER 12, 2009
ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
Savvy Buying of B2B Data ACQUIRING MINDS | THURSDAY, JUNE 17, 2010
Content Curation in B2B Marketing WWW.BUSINESSBLOGCONSULTING.COM | SUNDAY, NOVEMBER 7, 2010
Technology Sales & Marketing - Party Like its 1999? THE ROI GUY | THURSDAY, MAY 4, 2006
Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing. THE ROI GUY | WEDNESDAY, DECEMBER 14, 2005
Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual. THE ROI GUY | THURSDAY, JANUARY 20, 2011
Technology Sales & Marketing - Party Like its 1999? TOM PISELLO | THURSDAY, MAY 4, 2006
ROI Calculators - do they work and are they credible? TOM PISELLO | WEDNESDAY, NOVEMBER 8, 2006
Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for. TOM PISELLO | WEDNESDAY, APRIL 21, 2010
Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT. TOM PISELLO | THURSDAY, OCTOBER 7, 2010
B2B Lead Generation Blog: Two new reports on marketing and lead generation B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 10, 2005
B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 22, 2007
ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
ClickInsights: How should case studies be used in marketing activities versus sales activities? CONNECT THE DOCS | THURSDAY, OCTOBER 8, 2009

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