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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Those are impressive numbers, so how can you get in on the search action? Organic SEO rankings rise because of content marketing. You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. Image: Brightedge Research.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing. Direct marketing. It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data. In-person events.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. So what is marketing going to do now?

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Clickagy had built a robust data processing engine that looks at billions of key data points across millions of websites and then uses robust natural language processing and artificial intelligence to categorize and make sense of those data points. The value of intent data comes from (1) the size of the net cast across the web (i.e.,

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

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