Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Jim is seeing a lot of companies lifting off as a result.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” How future changes with General Data Protection Regulation (GDPR ) will affect go-to-market motions. Best practices for going to market across Europe.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

US Data Corporation

NOVEMBER 15, 2016

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

The Forward Observer

JANUARY 19, 2024

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Sewell: Connect Direct Inc.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Content Standard

APRIL 9, 2015

A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. It’s a move that brings two blaring questions into focus: Will they be successful and, more importantly, is this the future of direct marketing?

Direct Marketing 40

Direct Marketing Video Marketing Paid Search Agency Multi-Channel 40

ViewPoint

APRIL 23, 2014

Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused?

Advertising Agencies 120

Advertising Agencies B2B Sales B2B Marketing Marketing 120

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Direct Response Coach

NOVEMBER 5, 2014

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.]. The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing.

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

Direct Response Coach

SEPTEMBER 9, 2014

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Do everything else right (message, offer, creative, etc.), 1:1, 1:Few, 1:Many).

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

JANUARY 5, 2021

The authors of the report note that there is no universally agreed-upon definition of integrated marketing. The largest number of respondents (35%) believe that it is “a combination of all aspects of marketing communication (advertising, sales, direct marketing, social media , etc.).”.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Zoominfo

JANUARY 12, 2023

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. If requested, you are also obliged to provide your contact details.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Inbound Expectations and attitudes to cold marketing in Germany are different to those elsewhere across the EU and the globe. Note: The above article is for informational purposes only.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy. Some examples include: Content marketing. Direct marketing. Think sales, leads, pipeline.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. More importantly, what strategies can you do to help fill the sales pipeline? There are still ways to get “out there” Here are 5 B2B marketing strategies to keep your sales pipeline active: Host a Virtual Event.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Direct Response Coach

MAY 31, 2017

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Zoominfo

JULY 19, 2022

A generic email address doesn’t relate to a specific person — for example, sales@zoominfo.com Are soft opt-ins allowed? An email address that was obtained from the individual in connection with a prior sale of goods/services. An email address that is used to market similar goods/services. Soft opt-ins are allowed.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Guest post by Nick Rojas. This is then used to select the recipient list for communications.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

The Point

APRIL 21, 2010

convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. So choose wisely.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google SMS 103

Hubspot

SEPTEMBER 24, 2018

Today, the book is widely considered the foundation of direct marketing. 6 Brain Triggers Copywriters Use to Drive Sales. Words like “Free” and “Sale” and “Guarantee” get used so often that they lose their meaning, their appeal. In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

Biznology

JUNE 16, 2011

Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know which ones are working, which ones aren't, and more importantly, how much money and time you ought to spend on each one.

Tactics 80

Tactics Search Marketing Direct Marketing Spending 80