Direct Response Coach

MAY 16, 2013

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]

Research 100

Research Deliverability Amazon Email Campaigns 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

US Data Corporation

NOVEMBER 15, 2016

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

Tony Zambito

JUNE 26, 2016

Research has proven that goals can vary immensely. Including goals that have a direct influence on how buyers and the people they interact with engage with digital content. Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Direct Response Coach

JUNE 21, 2015

When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. A newer, more comprehensive directory called the North American Industrial Classification System (NAICS) is [.]. (A

SIC 100

SIC Research Business Email Marketing 100

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. The Importance of Social Media Marketing. was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Zoominfo

OCTOBER 22, 2020

But that legitimate interest construct is designed for direct marketing. And so then the recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate purpose. Specifically, talking about direct marketing here.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. Organic SEO rankings rise because of content marketing. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Do everything else right (message, offer, creative, etc.),

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Guest post by Nick Rojas. This is then used to select the recipient list for communications.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Porch Group Media

JANUARY 25, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Are consumers researching rates?

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Marketing Insider Group

DECEMBER 13, 2022

Her expertise encompasses several facets of direct response fundraising, including copywriting and creative direction, market research, strategic planning, and comprehensive results analysis. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Refreshing your marketing and sales materials, including print ads, can revitalize your brand image, reach a broader target market, and resonate with audiences in memorable ways.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Martech

SEPTEMBER 25, 2023

I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. And then I did a lot of training; I was an email marketing trainer, and I was the first in the U.K. to train on personalization.

Multi-Channel 114

Multi-Channel Training Consulting Advertising Agencies 114

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Zoominfo

OCTOBER 22, 2020

That legitimate interest construct is designed for direct marketing. Recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as a legitimate purpose. B2B intent, aka the data that tells you what companies are researching on the B2B web. So how do you do that?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. If you need to create content – research the top trending keywords, article titles and customer pain points. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle.

Paid Search Agency 102

Paid Search Agency Ad Building Advertising Agencies Planning 102

Martech

OCTOBER 10, 2023

Online research has become a key part of the consumer journey. To stay competitive, companies must adapt their digital marketing strategies. There are also over 16% more online shoppers in 2023 compared to 2020. Nearly two-thirds of purchases now begin online, according to Zippia.

Marketing AI 121

Marketing AI Paid Search Agency Allocation Marketing Management 121

Marketing Craftmanship

MARCH 12, 2020

Both requirements are addressed by unsolicited pitch letters, which is the only genre of content marketing that delivers tailored content through a personalized solicitation process. Because they require in-depth research, must be well-crafted and cannot be mass produced, very few firms leverage unsolicited pitch letters.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. They want accountability, measurement, and ROI.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. About Direct Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Stevens & Tate

APRIL 18, 2024

Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive. Key components should include: Market Research : Market research is critical in grasping the dynamics of the local market and identifying the specific preferences and needs of your target audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.

Account Based Marketing 86

Account Based Marketing ABM DemandBase Marketing Analytics Tools 86

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Excelsior Research

MAY 26, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Learn about the benefits, email marketing services, email marketing tools, types of email marketing and different approaches for your business.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. What I said then is true today: Focus groups are notoriously unreliable when it comes to evaluating direct mail. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100