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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

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ROI Calculators - do they work and are they credible?

The ROI Guy

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. These calculators have proven valuable as landing pages for direct marketing campaigns and for educating and capturing leads.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.