Customer Experience Matrix

APRIL 24, 2008

WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Adobe Experience Cloud Blog

DECEMBER 20, 2010

The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing). For outbound it is direct marketing (e.g. Use marketing automation driven campaigns to generate more referrals. Increase sales productivity.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Biznology

JANUARY 5, 2015

The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. A direct marketing truth – the more relevant the message the higher the response rate. 4. How many attendees are from same company and/or location. Conference behavior such as educational seminars attended.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Litmus

MARCH 8, 2016

Email readers are going to get better and better at helping recipients manage their email by factoring in contextual information and no longer simply displaying email by an arbitrary factor like recency. >> Click to Tweet Daniel’s Prediction. Cara Olson , Director of Direct Marketing and eCRM, DEG, predicts….

Email Marketing 66

Email Marketing Work Management Marketing Management Trigger Marketing 66

Customer Experience Matrix

OCTOBER 9, 2006

Anyone trained in direct marketing will immediately recognize those as Recency and Frequency: two thirds of the classic RFM measure. Having a stream of numbers lets us use those numbers to calculate cumulative statistics. The obvious ones are total purchases to date and time since last purchase.

Ad Building 120

Ad Building Statistics Segmentation Purchase 120