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Executive Marketing Dashboard for Board Presentations

SmartBug Media

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Confirm you have access to the right data. Know your benchmarks.

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

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Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26

Direct Response Coach

On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. To [.].

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Digital Marketing Is Still Direct Marketing

Biznology

You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

But this direct mailer has left me speechless… Text: Text: Why should women read The Economist ? Accomplished influential people should read us. How do you feel about this piece of direct marketing? . This is really some #BADMarketing.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.