Remove vendor
article thumbnail

Should Your PR Firm Be Your Social Business Advisor

Convince & Convert

Second, I don’t think my clients (many of whom are large companies) want to take complex, transformational, years-to-go-before-we-get-there, this changes everything, reorganize all your people counsel from their social and digital marketing consultant (even a very good one, if I may be so bold). And that’s the question.

PR 128
article thumbnail

What Is Media Relations?

ClearVoice

Public relations (or PR) entails communication to multiple channels and, ultimately, consumer and business targets. Prospective employees and vendors want to work with companies that exhibit strength, credibility, and other important qualities in public media. PR #marketing Click To Tweet. Talent attraction and retention.

Media 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How should B2B brands engage decision makers?

Champion Communications

What kind of relationships do B2B buyers want with vendors? Some B2B vendors are just after a share of wallet, but when a supplier helps me think differently, ahead of my competition, then they become partners.”. Kerry says that she does pay attention to things she gets sent via direct marketing, but it has to be trusted. “If

article thumbnail

Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. What kinds of PR pitches do you like receiving?

article thumbnail

The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. Hint: agencies hate the word “vendor”.) Trust them. Comments welcome.

article thumbnail

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Hiring a telemarketing shop to conduct appointment-setting programs for sales reps is a long-time staple of the B-to-B marketing toolkit, and often priced by the appointment. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. I doubt it.

B to B 80
article thumbnail

Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Q) A lot of the vendors I have spoken to think the market is moving towards an ‘open marketing ecosystem’.