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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath Albee's Tip. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

What actions should marketers take in 2010?" " Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social. Related Blog Posts.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « 9 1/2 Ways. So what can be done about it?

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath Albee's Tip. Search for where your company’s content may have spread online. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Howard Sewell's Tip.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

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