Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

FEBRUARY 15, 2010

The Feds come down on deceptive online marketing practices. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010. Click and download FREE eBook from Marketo and ClickDocuments. 2010 Content Marketing Trends and Predictions.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). Tom Pick's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. PR vs. demand generation ). SmartInsights Click To Tweet. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

The Mx Group

NOVEMBER 17, 2017

If you are already using and paying for a marketing automation platform (MAP), it’s worth it to speak to your rep about what type of IP targeting tools they offer. Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now. 11/17/2017. Leave a comment. About Nina Kuhlman.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

JANUARY 21, 2010

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. Bring New Media to the Old School. Try a New Approach to Social Media. Social media can be a powerful lead generation method.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. search engines, industry portals, directories and social media marketing).

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

AUGUST 1, 2007

Read Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork Finally, if you’re using these tips already and still feel that your marketing and sales teams are working against each other instead of being on the same team, you could have some challenges with office politics read on.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

thePoint

MAY 25, 2018

Another strong resource is the media that covers your industry – but wait, I’m not saying you need to sit and read through websites and publications each day. Because of my extensive (23-year) background in media, I am going to suggest something radical. Media and Media Campaigns. I call this the “What we do well ….”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ClickZ

JUNE 20, 2019

In making this list, we took into consideration ease of use for creating emails, building databases of subscribers, setting up automatic replies, incorporating social media management, and providing analytic reporting. Adobe-owned Marketo offers a broad range of capabilities that has helped forge its reputation as an industry leader.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. That makes email marketing a pretty exciting space.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Social media (Paid & Organic). Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. What are your options? SEO (Organic Search). Plus many more.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. Looking at these statistics, any contemporary marketer could easily assume that customer acquisition is email’s primary use.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134

ViewPoint

FEBRUARY 27, 2014

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Michelle Killebrew. Samantha Kelly.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). Tom Pick's Tip.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Vidyard

OCTOBER 20, 2015

.” Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. “Mean Tweets” received more than 90,000 views.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. million times and shared more than 53,000 times on social media.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. million times and shared more than 53,000 times on social media. Best Integrated Video Marketing Campaign. To date, the video has received thousands of views on YouTube and social media networks.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. However, marketing automation still has a long way to go as far as full adoption goes. Social Media Management Software. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Outgrow

SEPTEMBER 20, 2022

There are all kinds of marketing tactics. The most successful ones though are again double clicking, if we want to talk about marketing before the point of vendor selection, there are 28 moments. And as a direct marketing team, you’re doing your best to collect maybe three or four of those moments.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. However, marketing automation still has a long way to go as far as full adoption goes. Social Media Management Software. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

BDB

SEPTEMBER 27, 2023

Audiences may be directed to your landing page through paid advertising, direct marketing, or organic social posts, meaning SEO is less of a priority. Many marketing automation platforms have built-in A/B testing functionality, such as Marketo and Salesforce Marketing Cloud.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week? Listen Now. Eric : Awesome.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114