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PAUL GILLIN OCTOBER 5, 2011 Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. MORE >>	THE POINT APRIL 5, 2011 Why Direct Mail & Focus Groups Don’t Mix This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. MORE >>	RECENT POSTS MAY 10, 2012 \| VIEWPOINT PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence MAY 10, 2012 \| VIEWPOINT PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence APRIL 13, 2012 \| NUSPARK The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit OCTOBER 5, 2011 \| PAUL GILLIN Direct Marketing Doesn’t Have to Suck OCTOBER 4, 2011 \| CUSTOMER EXPERIENCE MATRIX More Systems for Business-to-Consumer Marketing Automation JUNE 17, 2011 \| B2B CONVERSATIONS NOW IT Storage Marketers: Lead Conversion Tool Review
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B2BMARKETINGSMARTS JANUARY 5, 2011 For B2B marketing success in 2011 — start with the data. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. MORE >>	CUSTOMER EXPERIENCE MATRIX OCTOBER 4, 2011 More Systems for Business-to-Consumer Marketing Automation I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. BullsEye Marketing Systems – generates sophisticated outbound campaigns. MORE >>	B2B MARKETING UNPLUGGED MAY 20, 2010 Why Sacred is as Important as Relevant in Email Marketing I spent some time this past weekend with Marketing Sherpa’s annual B2B email survey. And this is where I think we still have a problem with email marketing that we don’t have with physical direct. don’t know a lot of marketers who aren’t inundated with flyers, postcards, letters and other paper-based rubbish on a daily basis. MORE >>	HUBSPOT OCTOBER 21, 2010 Why Direct Mail Can't Help Your Business Grow It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. MORE >>
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CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 1, 2010
Unica and Alterian Lead Database Marketers to the Digital Promised Land

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing. MORE >>

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FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
Is Multichannel Marketing Really “Dual-Channel” Marketing?

With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels. MORE >>

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CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 2, 2010
Can Old Database Marketers Learn Digital Tricks?

Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. MORE >>

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SAVVY B2B MARKETING | MONDAY, MARCH 8, 2010
A Platform for Syndicating B2B Content to Partners

I've written before about white-paper syndication options for B2B marketers. Here Patrick van Boom – Director of Worldwide Sales and Marketing with TIE KINETIX – and I discuss a syndication option that enables B2B marketers to easily distribute content to their partners. Consider a typical marketing campaign. MORE >>

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MODERN B2B MARKETING | THURSDAY, MARCH 3, 2011
3 Tips to Stop Leads from Falling Through the Cracks

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification. MORE >>

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Attempt at Categorizing Technology for Managing the B2B Pipeline B2B MARKETING CONFIDENTIAL | MONDAY, NOVEMBER 20, 2006
ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
Should You Outsource Your Social Media Efforts? MASHABLE.COM | MONDAY, APRIL 11, 2011
Demand Generation vs. Traditional Marketing Agencies INBOUND SALES NETWORK | THURSDAY, MARCH 24, 2011
PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
Savvy Buying of B2B Data ACQUIRING MINDS | THURSDAY, JUNE 17, 2010
Glossary: 29 Email Marketing Terms Marketers Must Know HUBSPOT | TUESDAY, DECEMBER 21, 2010
Provocation-Based Selling: Loosening the Status-Quo for Sales Success THE ROI GUY | WEDNESDAY, MARCH 23, 2011
Tom Pisello: The ROI Guy: “Information Overload” Biggest Change. TOM PISELLO | TUESDAY, JUNE 22, 2010
The Power of Return On Marketing Investment Calculations WWW.CANADIANMARKETINGBLOG.COM | MONDAY, NOVEMBER 8, 2010
B2B Lead Management Market Heats Up BLOGS.FORRESTER.COM | FRIDAY, JULY 31, 2009
Demandbase: A New Twist In The Lead Management Automation Market BLOGS.FORRESTER.COM | FRIDAY, JULY 31, 2009
Content Curation in B2B Marketing WWW.BUSINESSBLOGCONSULTING.COM | SUNDAY, NOVEMBER 7, 2010
StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
StartupNation Blog " Blog Archive " Learn how to draw out your vision BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
IT Storage Marketers: Lead Conversion Tool Review B2B CONVERSATIONS NOW | FRIDAY, JUNE 17, 2011
B2B Marketing Confidential: Metrics for Consumer Generated Media B2B MARKETING CONFIDENTIAL | MONDAY, OCTOBER 30, 2006
B2B Marketing Confidential: AHP to do Mix Modelling? B2B MARKETING CONFIDENTIAL | WEDNESDAY, DECEMBER 6, 2006
B2B Marketing Confidential: Holdout Validation: Time-Based or Not? B2B MARKETING CONFIDENTIAL | WEDNESDAY, JANUARY 3, 2007
IT Storage Marketers: Lead Conversion Tool Review B2B CONVERSATIONS NOW | FRIDAY, JUNE 17, 2011
Drive Budget Planning with the “IT Hierarchy of Needs” THE ROI GUY | THURSDAY, OCTOBER 7, 2010
Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing. THE ROI GUY | WEDNESDAY, DECEMBER 14, 2005
Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT. TOM PISELLO | THURSDAY, OCTOBER 7, 2010
B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 17, 2005
Citrix Email Campaign Crashes on Takeoff THE POINT | MONDAY, NOVEMBER 9, 2009
ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
ClickInsights: How should case studies be used in marketing activities versus sales activities? CONNECT THE DOCS | THURSDAY, OCTOBER 8, 2009
National Instruments: Exchange of Value for Digital Body Language DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 9, 2009
WiseGuys Gives Small Firms Powerful List Selection Software CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 24, 2008
Marketing Sherpa Moment of Fame WEBMARKETCENTRAL | MONDAY, FEBRUARY 5, 2007

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