Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Sewell: Connect Direct Inc.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. I may not buy from them, but I sure do help promote their wares. They fooled me good.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

The Point

DECEMBER 3, 2013

In a similar vein, the three bullet points under “What You’ll Learn” are a grab-bag of product features (and mixed tenses, just for good measure.) There’s simply no context for any of the topics listed (or any relation to Content Marketing) that would lead me to believe I’m signing up for anything more than a product pitch.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

Zoominfo

OCTOBER 13, 2023

“Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable. Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

OCTOBER 22, 2020

Join SaaStock Engage: the community that helps every SaaS founder, exec & investor accelerate their personal and professional growth ?? But that legitimate interest construct is designed for direct marketing. Specifically, talking about direct marketing here. You need your #SaaS tribe all year round.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Marketing Insider Group

NOVEMBER 28, 2022

While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results. It’s time that marketers understood the task before them. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Some examples include: Content marketing. Direct marketing. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Outgrow

SEPTEMBER 15, 2022

Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Turning down clients to focus on productization. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. About our host:

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

JANUARY 12, 2023

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. If requested, you are also obliged to provide your contact details.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Not sure what your production should be? We can help! Image: DMA.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Privacy Considerations for Marketing Lists To stay compliant with GDPR, marketers should vet all lists before using them in campaigns.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. Learn the Lingo: Multi Channel Glossary.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

LeadSquared

MARCH 3, 2017

Now everyone who contacts you may not be interested in buying your product or service right away. In fact, there are several reasons why you should do email marketing. Below I have listed a few to help you get started. Why should you do email marketing. Try to invest in a good email marketing tool.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

Martech

DECEMBER 8, 2023

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. The reason TI developed these products was that they had a technology called Linear Predictive Coding — just a fancy term for machine learning.

Merchandising 75

Merchandising Work Management Thought Leadership Marketing Management 75

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. What impact have marketing automation and AI had on email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MAY 24, 2023

Getting prepped The three first steps to getting your martech function on track are: Identify the product owners (with overall responsibility for a particular solution) and the solution’s daily users. Being sure that your team is not frustrated with the tools will help to overcome some of these challenges.” In your inbox.

Paid Search Agency 95

Paid Search Agency Ad Building Advertising Agencies Planning 95

Martech

APRIL 5, 2023

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

PureB2B

MAY 30, 2022

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Top Rank Marketing

JANUARY 5, 2024

Have you come across a key B2B marketing news item we haven’t covered yet? If so, please don’t hesitate to drop us a line in the comments below.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Webbiquity

APRIL 21, 2020

Though it is too soon to say if the COVID-19 crisis will give the construction technology industry a boost, there are signs that builders are turning to tech tools during this disruptive time to help improve efficiency and resiliency. The Product. A major cause is construction labor productivity. Here’s their story. The Company.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. A lead is defined as any prospect who indicates interest in a company’s product or service. Marketing Campaigns. What is a Lead? Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

AUGUST 16, 2022

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. Learn the difference between accuracy and coverage, and the evaluation process that gets you BOTH.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Stevens & Tate

JANUARY 31, 2023

The following are five email templates that you can use to send out emails appropriate for the holiday season that will help boost your open rate and that will engage your audience through email : 1. Using a gift guide format, you can list several of your products and services as well as how they might benefit the prospect.

Template 129

Template Marketing Prospects Open Rate Email Marketing 129

Zoominfo

OCTOBER 22, 2020

Join SaaStock Engage: the community that helps every SaaS founder, exec & investor accelerate their personal and professional growth ? What the legitimate interest is designed to help you do is determine when private sector organizations have a genuine or legitimate interest. You need your #SaaS tribe all year round.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Rev

APRIL 12, 2023

The tailored campaigns you build for your target accounts optimizes your spend, helping you avoid spending time and money on broad campaigns on a wide array of potential accounts that may or may not be receptive to the message. Increased reach Account based marketing gives you the opportunity to reach more customers.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Trade Press Services

OCTOBER 2, 2023

B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. On top of increasing the visibility of your brand and services, reviews are a helpful and honest means for prospects to get an inside look at the value you deliver and how you deliver it. Respond thoughtfully.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Zoominfo

AUGUST 16, 2019

Direct Marketing as a Legitimate Interest. In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Stevens & Tate

DECEMBER 23, 2022

For example, a recent product launch or an interview in a magazine with their CEO. For example, “I thought the video you recently posted on YouTube was great,” or “I’ve been very impressed with the new (product) that you just released.” Flatter The Prospect. Get To The Point.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

ConvertKit

DECEMBER 21, 2020

We exist to help creators earn a living online. From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. ConvertKit helps you find your audience faster. ” “If you’re buying brand marketing ads, be patient.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead? Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177