Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

MARCH 4, 2016

Always use relevant hashtags when posting on Twitter to improve engagement. Different social media platforms have different image restrictions , so tailor each thumbnail individually. You can post the link to the infographic several times with different thumbnail images from important parts of the infographic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Content Standard

AUGUST 26, 2016

I think of catchy hashtags and emotional Instagram campaigns. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication. Email pays for itself—and then some.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

MAY 2, 2013

The same is true for the agencies that create a rolling list of services -- everything from direct marketing to event activation to SEO. They are looking for an agency that specializes in marketing to a niche audience while having a strong history of, say, successful public relations campaigns.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 28

Webbiquity

MARCH 29, 2016

It’s also important to use hashtags correctly. Hashtags are very important on Twitter but can’t contain spaces. Brands can play there, but it’s generally not a suitable venue for direct marketing or in-depth business discussions. They are also essential on Tumblr but there they can contain spaces.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

B2B Digital Marketer

AUGUST 17, 2020

If you Google it or you search it on a search, the hashtag on LinkedIn, or maybe even on Twitter, you’ll get, you know, it’s, it’s hot, hot, hot personalization is all about personalization. Ethan Beute ( 19:28 ): Um, you know, I think a lot of people are approaching personalization a little bit backward.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. We go beyond identifying influencers through hashtags, profile descriptions, follower count and captions by using machine learning and artificial intelligence.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Content Standard

SEPTEMBER 28, 2015

Don’t even get me started on the trash found in hashtags. And according to the Direct Marketing Association , for every dollar spent on email marketing, brands see an ROI of $44.25. This creates a ton of noise and not a lot of filtering capabilities for users.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Webbiquity

JANUARY 31, 2011

.&# And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following.

Twitter 100

Twitter Tools Tips Best Practices 100

LeadSquared

SEPTEMBER 2, 2014

It created quite a buzz, with the engagement happening among Hotel Trident, their followers, the bloggers and the bloggers’ followers with the hashtag #tridentsocialhotel. Even food orders were taken via Twitter. Use Email Wisely. This is not without a reason.

Planning 52

Planning Content Marketing Business Blogger 52

Hubspot

OCTOBER 28, 2019

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. Personal selling. Blog posts.

Marketing Qualified Leads 96

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 96

Heinz Marketing

JANUARY 29, 2018

I knew that there’d be some audio involved with podcast interviews like this, but I think where Terminus really got lucky is that we were the first on social to really own that hashtag for ABM. I had my eye on the Atlanta Business Chronicle, the AJC, demand report, direct marketing news.

Top of Funnel 57

Top of Funnel Account Based Marketing Storytelling ABM 57