Power Opinions - BANT is BUNK … Revisited
ViewPoint
SEPTEMBER 24, 2013
Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Jeff Ernst (Forrester). My final note: Demanding BANT qualified leads ensures that you are going to be competing against an entrenched vendor that has probably already won the business. "BANT has always been BUNK for salespeople. Think: lead nurturing.
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