How ABM Maturity and B2B Sales Revenue are Intertwined
Valasys
MARCH 30, 2020
ABM maturity and B2B sales revenue are intertwined as ABM streamline the gap between sales and marketing, directing marketing resources to engage a specific set of target accounts. Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results.
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