Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. I translate "being findable" as having in place an effective inbound marketing strategy. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

markempa

AUGUST 30, 2007

Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2010

Of course it uses business language (revenue growth, net present value of a new product portfolio, ROI) and addresses process management as well as tools, but it also conveys a compelling message: new products provide an inordinate share of both revenue growth and profitability for many organizations. B2B Marketing Fundamentals Don't Change.

Work Management 100

Work Management Marketing Management B2B Business 100

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Testing Direct Emailing to the Executives.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Ambal's Amusings

JULY 22, 2010

Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

Keep in mind, the article was “in front of the gate”, i.e., there was no registration page associated with it which is another key to “going viral” Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

MAY 27, 2010

Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

APRIL 29, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Peer-to-peer Marketing Automation Services Buying Cycle 40

The ROI Guy

MAY 4, 2006

for 2005 – this according to Forrester latest research. Vendors knows that from every prospect they will hear “show me the money”, with over 90% now requiring ROI proof before the project gets approved, and over 85% saying the demand for business value analysis has increased or remained the same. Why are buyers getting harder to reach?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LEADership

NOVEMBER 18, 2014

Especially over this past year, email has been brought more into focus with savvy B2B marketers realizing the importance of the role it plays. The Direct Marketing Association finds that email marketing delivers an ROI of 4300%. Yet another study says email marketing will become a $6.5

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Content4Demand

SEPTEMBER 10, 2019

It makes keeping up with new marketing trends and best practices even more daunting. . Now as part of Content4Demand, I help organizations develop their content strategies so they’re not only effective for their direct marketing efforts; they’re also scalable for their channel partners.

Advertising Channels 46

Advertising Channels Marketing Management Planning Advertising Agencies 46

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100