Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) so that you can take this back to your team for your very own email marketing brainstorming session. Very light on copy but direct to the point and making good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. Increased efficiency and productivity. Marketing and sales alignment. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. Increased efficiency and productivity. Marketing and sales alignment. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62