Direct Marketing and Forrester - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. It’s hard to believe.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

SEPTEMBER 24, 2013

Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Jeff Ernst (Forrester). "BANT has always been BUNK for salespeople. The savviest sellers must create opportunities; they don’t wait for them to be fully funded.". I would add timing back to the list. Think: lead nurturing. Craig Rosenberg (TOPO and Funnelholic).

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B2B Marketing Zone

ViewPoint

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Power Opinions - BANT is BUNK … Revisited

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