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B2B: Where Social Media Meets Direct Marketing

Biznology

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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Snappy App Used Facebook Videos to Increase Conversion and CTR

Magisto

Snappy App Used AI-Created Facebook Videos to Increase Conversion and Click-Through-Rates Click To Tweet. Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost. Video is the new frontier for performance marketing.

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Seven Ways To Make Money On Facebook

Buzz Marketing for Technology

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. Seven Ways To Make Money On Facebook View more presentations from Paul Dunay.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. It’s fundamental direct marketing. Are Brands Overvaluing Facebook and Twitter? When/where is that?

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Social Marketing: Use Facebook Ads with Caution

KEO Marketing

B2B marketers have been slower and more cautious about embracing Facebook as a marketing tool than their B2C counterparts, but the social network can be a helpful tool when used strategically. Facebook has also been strongly encouraging marketers to use in-stream ads (paid messages that flow into users’ news feeds).

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10 New Ways to Generate Facebook Leads Without Running Ads

LeadSquared

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before. Post links to your offer landing pages directly on your page.