WebMarketCentral

JUNE 8, 2007

Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the late 90's after a merger with XOOM.com, NBC.com and Snap.com to form NBCi, I formed NBCi Direct, the direct marketing division of NBC Internet. In the early to mid 90's I managed Direct Marketing at Claris Corp.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

SEPTEMBER 2, 2009

The confusion stems from where social media fits in the marketing mix. Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

FEBRUARY 5, 2007

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this).

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

NOVEMBER 19, 2008

By enhancing name recognition and credibility, brand advertising makes your direct marketing programs more effective. Prospective buyers are more willing to open a piece of mail, take a phone call, or click on a search ad if they are familiar with a vendor. Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 29, 2006

While there are other tools on the market that do this, ingage has the only one that, when used to publish on a CD, lets you track response and interest, and update content on the fly. The ingage tool is great for direct marketing (providing measurable ROI) and publications, and really shines for interactive catalog production.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

FEBRUARY 20, 2006

The three most effective methods of marketing were internet marketing, trade media coverage, and direct marketing to existing clients. IT consulting followed with 11% of the total. 63% of authors said that publishing a book had a "strong influence" or "very strong influence" on their ability to generate new clients.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

MARCH 24, 2009

The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively. What marketers can do is measure the value of the resulting conversations and relationships qualitatively, and not focus on moment-in-time transactions like traffic, hits, etc.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20