Paul Gillin

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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Groupon Digs the Hole Deeper

Paul Gillin

Actually, when I think about commercials that offend me, the image of Timothy Hutton using the suffering of the Tibetan people to sell direct marketing services will forever remain etched upon my mind. Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously.”.

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The Power of B2B Communities

Paul Gillin

It’s one thing for someone to say he is an expert in direct marketing. It’s a more powerful message if he can to prove it by answering questions from other direct marketers. In B2B communities, personal profiles are a way to register areas of expertise that others may find useful.

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The Appeal of B2B Social Networks

Paul Gillin

It’s one thing for someone to say he is an expert in direct marketing, but it’s more powerful when he can to prove it by solving the problems of other direct marketers. In B2B communities, personal profiles are a way to register areas of expertise that others may find useful.