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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. How can you make your writing interesting, more like a good movie or book? It will demystify the process of creating valuable content that attracts clients to you. I’ll be sharing more tips on writing compelling stories shortly. Digg this! Writing Better Web Content: Ask what?

3 Tips for Better Blog Writing

Writing on the Web

stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Be consistent with your blog writing schedule. I don’t know any successful blogger who doesn’t struggle with these three things. Digg this! Related posts: Top 10 Tips for Creative Blog Writing. Blog Writing Tips for Business Clarity. Blogs have to be kept up.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process  in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Digg this! If Your Blog Writing Stinks… Content Marketing with Stories: Better than Facts. Of course, who wouldn’t?

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task.

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. Here are 5 tips for being more creative and productive with your writing tasks. Write first before you open email or your list of things to do. Digg this! How to Write Like You Talk.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. also am writing a press release with the 6 steps included. So this is the start of another series: How to Write a Series of Articles for Marketing. Digg this!

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. wonder how many of you think about negative things to write about. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Emotional Writing. We’re not trained to write emotionally.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week. Write a few sentences out about the problem. Stay tuned for a Better Blog Writing Webinar soon.

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Then, at some point in my writing career I got lazy. just started making a list of main points and then writing out a couple of sentences on each item. fell in love with the “Make a List&# writing school.

Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. And, you do need to add your point of view.

Content Marketing with Stories: Better than Facts

Writing on the Web

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Most of them center on writing about how to solve a problem for your readers. Digg this! case study.

Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. look back on my career as a journalist and author, and I recognized at one point I had written more than 5,000 articles that were published – articles that I was paid to write

Content Checklist: Don’t Publish Without It

Writing on the Web

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Digg this! Anatomy of a Blog Post: A Writing Checklist. I love checklists because I’m always forgetting things.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

Digg this! About Blogs Content Marketing How to.Tips On Writing Better Writing Great Blog Content Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs Writing for the WebHow’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. All of which will end up biting you in your traffic stats. It’s that it’s hard to perform on queue. Start with a video.

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate. Digg this! You can find good writers in just about any field.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you write blog posts that stimulate readers to think and even actively participate?

Content Marketing Tips: Find Your Online Voice

Writing on the Web

think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. But here’s the tricky part: How do you write it the way you’d speak to an ideal client that you know really well? Write like you speak, only without all the grammar mistakes. Here’s something every busy professional should be doing on their web and blog pages: Write your back story , the story of who you are and why you do what you do. Digg this! You need a brand story. Tweet This!

What’s Missing in Content Marketing: Who and Why

Writing on the Web

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Digg this! Content Marketing with Stories: Why We Tell Lies… Business Blog Writing and Content Marketing: Come on, light my fire! Storytelling and personalization is the biggest missing piece in content marketing as I see it. He had to care. We become engaged.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

suggest writing an informal message using the personal pronoun “I.&# You want to come across as friendly and professional, and especially as authentic and real. Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. Digg this! She asked what she was doing wrong.

Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Digg this! just love this service. What do you think?

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Content Marketing with Stories: Why We Tell Lies…

Writing on the Web

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience. I was embarrassed. believed that my writing products would sell themselves. Digg this! Writing Web Content: 5 Simple Steps for Results. Telling stories is a fundamental part of good content marketing. My story changed.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Digg this! Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the webI asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? buyer.

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How to Write a Social Media Policy

Webbiquity

Digg, StumbleUpon, Reddit, etc.). Digg this! Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Or, if that seems overwhelming, use the outline below as a guide. Introduction and Definitions. Wikis.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

What you write on your site has to be compelling. Digg this! Writing Web Content: 5 Simple Steps for Results. Coaching/Personal Development Content Marketing On Writing Better Online Marketing Attracting Clients Writing for the WebHow do you sell something that people don’t know they want or need? And how do you do that through your online content ?

Digg 36

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. But just follow along with me here. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories. Digg this! Tweet This!

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

Writing magnetic headlines is crucial. found the blog to be a great inspiration for my own writing and blogging, it gave me some ideas and a bit of a wake up call about my own lazy habits in writing!… Digg this! What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline.

Digg 55

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Digg this! Writing Web Content: 5 Simple Steps for Results. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules.

Blog Writing Tips for Business Clarity

Writing on the Web

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report. Digg this! Readers are pressed for time.

Content Marketing Tips from Computer Games

Writing on the Web

If you write content designed to trigger action in readers, pay attention to this. Digg this! Tags: Content Marketing On Writing Better Online Marketing Online Persuasion Writing Great Copy blog marketing blog writing computer games content marketing tips content marketing with blogs persuasion triggers web marketing What’s in it for them? Tweet This!

When Business Blogging Works Too Well…

Writing on the Web

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. With all the new clients, I don’t have time to blog about blogging, or write about writing on the web, and share as much as before. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content. Digg this! About Blogs Content Marketing Online Marketing Attracting Clients blog marketing blog writing business blogging content marketing with blogs

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Barb Sawyers writes about writing and communication.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Write at least 300 words. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. Digg this! About Blogs Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog marketing content marketing with blogs search engine savvy SEOWhat are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. wrote for my readers. Tweet This!

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Digg this! We think we are rational, logical, and smart human beings. 85% of the time our brains are on autopilot. billion in US alone.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Digg this! Attracting Clients Content Marketing Social Media Stuff social media marketing video marketing Writing for the WebHaving fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ? Blog this on Blogger. Tweet This!

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. went to journalism school way back in the 60s. (I was very young, of course…) The fundamentals haven’t changed and they should guide you when you sit down to write good content for your blog, a video script, or outline for a webinar.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

Digg this! Attracting Clients Content Marketing Writing for the Web content marketing with blogs Online MarketingHow should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). Chip Scholz is an executive coach.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. Digg this!

Writing The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Writing on the web deprives us of a lot of the cues for meaning. Digg this! Related posts: Top 10 Tips for Creative Blog Writing. How is Playing Tennis Like Blog Writing?

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Before that, I was a journalist and a psychologist so I learned to write  differently.