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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

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SEO for Product Pages

WebMarketCentral

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. So how do you add life, and SEO value, to a product page?

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Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs. tags: B2B website traffic building, web 2.0

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

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