Writing on the Web

AUGUST 18, 2010

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging doesn’t work that way. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court. I know people who blog like that.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. You may find that you’ve been overfond of some words or that your sentence structure needs varying.

Digg 100

Digg Buzz Blogger Amazon 100

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Writing on the Web

MARCH 14, 2011

I don’t really, but for content marketing to work you need as much content as you can, in all forms. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. This is key for content marketing. Why would I want that many? What do you think?

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JULY 14, 2010

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Tell me what you think. Here’s what happens, usually.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

MARCH 21, 2011

Being original, consistent, and compelling is hard work. How to Get Read Online: Broken feet, desserts, money and words. Many people will never get to your content unless you grab them by the throat with your headline. Insanely great content (5.0) – You want people to return to your blog over and over. Fight to never disappoint them.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

FEBRUARY 2, 2011

I used to keep a word doc listing them all, yikes! But I’m waiting to roll out some examples that demonstrate how they work. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. Check it out. Not an affiliate!).

Tools 100

Tools Digg Blogger Work Management 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

DECEMBER 7, 2010

As a content marketing professional, you have words and visuals in your quiver of tools. Well, first you get a million dollars…&# Knowing humor works doesn’t tell you how to be funny. Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned. Stories are key.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Buzz Marketing for Technology

APRIL 27, 2010

More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

APRIL 19, 2011

You can type 350 words of knowledge into your blog post in about 10 minutes or less. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JUNE 27, 2011

Nobody has time to read all those words anymore, especially not online. I wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Edit your work so that it is appropriate for article directories, press releases, white papers. Dissertation-itis.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Try a subscription service to ScribeSEO Tool.

SEO 100

SEO Tips Content Marketing Digg 100

Webbiquity

JANUARY 21, 2011

Consultants asked questions, prospects shared needs, consultants proposed a solution, and off they went together to new engagement honeymoon bliss. • ‘Sales’ was a dirty word. In other words, don’t think about “selling,&# but rather about “helping.&# Consultants didn’t need to do much selling to win clients.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. Use your words to carry information, ideas and build relationships with readers by speaking their language. This means that you avoid language that sounds impressive. Go easy on the jargon and cliches.

Tips 100

Tips Business Digg Marketing Proposals 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. The first is an attractive personality. Three brand personalities come to mind: The duck. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

JULY 20, 2010

All require work, promotion, and constant “minding the store.&# Milana herself has forged the way for many independent women and work-at-home moms. Who wouldn’t want to work with a coach like Milana who certainly walks the talk? Women vs Men: Twice as many words, or the same? Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. They can’t really “size you up&# with just words on a screen. People want to do business with people similar to themselves. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

The word community is often overused now that Social Media has come along. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Marketing Insider Group

APRIL 28, 2011

How to…can work. I try to stay within 300-700 words. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Analyze what works. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter. Using keywords helps. Break it up.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

SEPTEMBER 2, 2010

Instead, they could have edited out a few words to make it a little calmer, in my opinion. Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Blog this on Blogger. Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Step #1 is the opening section where you grab attention , using negative words, evoking pain and fear. Sharing personal stories works well here. Scarcity , urgency, fear of consequences.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

AUGUST 13, 2010

Here’s how it works. The truth is, I simply don’t use enough alternative words and synonyms. Hire an SEO person to do some optimization for your web content (expensive). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Subscribe to the comments for this post?

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JANUARY 5, 2011

The articles she uses are 1000 words long, with no personal pronouns. Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. .&# You want to come across as friendly and professional, and especially as authentic and real.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. Her cards were original art work which recipients were more likely to keep. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? In other words, make it clear what your higher purpose is. How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This! Share this on Facebook. Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. One final word of warning: You should never create an infographic simply to promote your brand, products, or services.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# What does it mean to live authentically, to live well, write well, and do your best work? Sure, marketing is vastly improved when it sounds authentic.

Digg 100

Digg Buzz Blogger Act-On 100

Buzz Marketing for Technology

APRIL 6, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JUNE 25, 2010

Right or wrong, these words are often associated with salespeople. They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. Guest post from the editors of RainToday.com. Mendacious. Two-Faced….

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 28, 2011

How do the new keyword targeting options work? Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

SEPTEMBER 8, 2010

Nearly all readers desire seeing the person connected to her work. Call it exhibitionism, but it works. Related posts: If Your Blog Writing Stinks… Writing The Naked Blog: Dress Up Your Words. People love unique personalities. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. His grasp on the written word is shakier than a canoe full of epileptics. So who is George? Share this on del.icio.us.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100