Influencers vs Advocates in B2B Marketing
Buzz Marketing for Technology
JANUARY 28, 2010
Which is why I prefer to have my communications group work with them much like they have always worked with the media. I think growing and focusing on this group is the key to igniting more WOM in your business! They are non partial and therefore they write about many firms. I draw a hard line between Influencers and Advocates.
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