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Book Review: Social Media Marketing

Webbiquity

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Digg this! Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g.,

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. Digg this! How To Be Seen.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. An alarming number of once-respectable social bookmarking sites—Digg, delicious, Mister Wong, Reddit, Mixx, Bibsonomy, Jumptags, Faves, Yahoo! Digg this! Blog readers and bloggers were well aware of the immense problem.

An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Digg this! Hi Jimmy. It’s a phenomenally time-saving research tool.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

The History of #SXSW [Infographic]

It's All About Revenue

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.

The 10 Best B2B Videos

It's All About Revenue

These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. 

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

Nobody understands this delicate relationship better than our content partner, JESS3 , who designed the timeless “ State of Wikipedia &# infographic and video. Their collaboration with Wikipedia ran so deep that the site’s co-founder, Jimmy Whales, narrated the JESS3 video. by Joe Chernov | Tweet this There are few skills I value more than speed. click to view full size).

Adventures in Frictionless Sharing

Biznology

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. What is it, you ask?

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The Sociology of Social Media: TED TV Talks

Writing on the Web

Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Digg this! Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Tweet This!

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Digg this! They are non partial and therefore they write about many firms. draw a hard line between Influencers and Advocates.

WOM 36

8 Blog SEO Tips for Top Search Results

Writing on the Web

Link to definitions on Wikipedia of the most important keywords whenever you can. Digg this! What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.

Blogger outreach is more PR than social media

Biznology

According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event. And people are suspicious and busy.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Digg this! Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. This would include eBooks, Research, White papers, etc.

Five Free Tools for Startups to Measure Impact of Online Videos

Sazbean

Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. Video camera in action. Follow him on Twitter and Facebook.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

It's All About Revenue

Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. link].

5 Ways BIG Data Can Be A BIG Deal for B2B

LEADership

Source: Wikipedia ). You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. “Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. So What Can You Do Now? Use social data.

CRM 27

The Real Truth About Mexico

Writing on the Web

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Digg this! Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Crime in Mexico.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. On the web today, things change fast. Social Media Marketing Dictionary: 120 Terms to Know. A.

Digging in the Cache – The Million Dollar Homepage

Sazbean

While the original ads were purchased by friends, the site quickly spread by word of mouth and was eventually picked up by sites like the BBC, The Register and Digg, which sent it’s traffic soaring. Source: Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage.

22 Essential Mobile Apps for Your CMO

It's All About Revenue

Qwiki : Think of Wikipedia-like content, but presented in a visually stimulating, multimedia fashion. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Content Apps. price tag. for later reading. Available for iOS devices. It’s available here for $4.99.

CMO 44

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. On the web today, things change fast. An example of this is the Twitter API.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Digg this! Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. This would include eBooks, Research, White papers, etc.

Lead 23

OneRiot.com - b2b marketing

delicious b2bmarketing

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? NPR First shared by nmdphotography MJ Rest In Peace mjrestinpeace.com First shared by SohoTweet Ed McMahon - Wikipedia, the free encyclopedia Wikipedia First shared by badwithcomputer Read our blog. Social Medi. Wonde. This is an interesting read. Content Marketin.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe.

Class 62

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Digg this! Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Tweet This! Share this on Facebook.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

Wikipedia and a handful of open-source software developers were the pioneers. Digg this! I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. That was quite a long post! 

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Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.  . Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories.  . This is the fourth post in a 6 part series on using social media.

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

Digg this! Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. Tweet This! Share this on Facebook.

The Coming Consolidation in Social Networking

WebMarketCentral

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. social tagging sites.

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. One caveat: Wikipedia editors can be ruthless about removing external links from the site, so it isn't an easy feat to make your small business "stick." Only after you educate yourself on how to contribute to Wikipedia should you attempt to start your own page. And so on.

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , BeeTooBee.com , del.icio.us and ma.gnolia —about 1% each. The WebMarketCentral Blog - Top SMO Sources of Referral Traffic Technorati - 6.05% StumbleUpon - 2.15% Searchles - 1.75% Facebook - 1.07% Digg , del.icio.us and Zimbio —about 1% each.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. Buy yourname.com if it is available.