Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Take for example your classic white paper. So here is my take …. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days). Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days). Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Download a free report, white paper, or ebook/ ecourse. Have you tried to create a landing page using Wordpress? And I know others have too. It saves me time and energy. Take a poll or vote. Enter a contest.

Template 100

Template Ning Webcast Digg 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. But it don’t work that way. “Nice work,&# she said. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Not in the city.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

JUNE 27, 2008

The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. We are now deluged with essentially infinite information, and we need to sort through it all, synthesize it, and work out what action to take as a result. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. What should we do differently if he chooses path B? Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Go through your old blog posts , presentations, and white papers. Once you’ve assembled a variety of compelling facts and statistics, it’s time to work them into a powerful narrative. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

JUNE 27, 2008

You will make better decisions and be more effective for the rest of your working career if you keep abreast of developments in your industry, the business environment and technology. Block out periods for reading each day at times which work for you - whether its in the early morning, after lunch, the evening, or while commuting.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

MLT Creative

MARCH 16, 2011

Good ways to do this include blog posts, white papers, eBooks and profiles. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Keep working at creating inbound links on your B2B website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” What’s your view on this? Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Biznology

FEBRUARY 5, 2013

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 28, 2008

We all need e-mail as part of our day-to-day work lives. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Digg this Post to del.icio.us Intranet (Finding ROI) White Paper. Pop guide to beating e-mail fatigue ," The Irish Times , December 12, 1997.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

JUNE 30, 2009

Q: You work at a company that supplies electronics assembly equipment. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

NOVEMBER 8, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. 7 Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital re working for you. re working in. Digg this Slashdot Reddit. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Writing on the Web

JANUARY 17, 2011

E-books, white papers and digital downloads. So they clam up or limit their story to where they went to school and where they worked. What’s your purpose in life, and in your work? What stories do you tell yourself about the work you do? E-newsletters. Social media profiles and updates. Video clips.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

JUNE 22, 2010

We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. Our class will be about what works and how you can easily format your own pages, using the Wordpress Sales Page wizard. Download a free report, white paper, or ebook/ ecourse. You can register here: Name.

Ning 100

Ning Class Landing Pages Copywriting 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you think your blog could improve in any of these five areas, would you give it a shot and let us know how it worked out in the comments? I rarely communicate with the end.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Groupware exits only when the components are linked and integrated so they work together actively anti seamlessly. An interactive system empowers employees to be more efficient; it does not require workers to spend time searching for ways to work around a system that doesnt allow for exceptions. Management.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Content Standard

OCTOBER 14, 2016

“None of these things work when it comes to content marketing,” Pulizzi said. ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. “Over all things, large enterprises are impatient.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. To Auto Tweet or Not to Auto Tweet?

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

NOVEMBER 4, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40