Webbiquity

FEBRUARY 10, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource. Prospects don’t care about your products or services—they care about solving their problems. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: transactional.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. Government, enterprise, it was all business to me. Sugar explained the plan. Same product as before, only they’d made a few tweaks to optimize it for business use. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Share this on Bebo. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 9, 2010

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Share this on del.icio.us. Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 4, 2010

Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. The Steven Wright Guide to Content Marketing by Copyblogger. Share this on del.icio.us. Post this on Diigo.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Rob Leavitt ( @robleavitt ). The lure of cheap content in B2B marketing , April 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. A free DIY approach to social media by iMedia Connection. a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 8, 2010

But if you’re building a blog to promote your business, the only “ads&# should be promotion of white papers, special offers or other information specific to your company. Ad programs such as Google AdSense are popular and easy to integrate. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Advertising. Share this on Bebo. Share this on del.icio.us.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100