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Book Review: Social Media Marketing

Webbiquity

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

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10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. Source: TechWorld. Google Wave.

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An Open Letter to Jimmy Wales

Webbiquity

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. Recognize the value of corporate websites. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. It’s an over-used PR buzzword.

Wikipedia 100
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Social Media Marketing Strategies for 2010

Webbiquity

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Share this on del.icio.us. Post this on Diigo.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Share this on Bebo. Share this on Facebook.

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Social Media is Simpler Than You Think

Webbiquity

Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.