Writing on the Web

APRIL 25, 2011

In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Webinar Replay : We discussed this on the Time-Saving Tips for Content Marketing Results Webinar last Wednesday. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JUNE 9, 2010

Having shed both its original acronym and somewhat stodgy image several years ago, SCORE today is a dynamic organization that helps startup and growing businesses to maximize their success, through face-to-face counseling, online interaction, webinars, live events, and partnerships with organizations such as the American Express OPEN Forum.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. How about on the front end with your budget and invoicing? Are those invoices rolling in real time? Probably not. Tweet This!

Resource Management 100

Resource Management Work Management Planning Digg 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. You have to make that process easy for them.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Hope you can make the webinar on Wednesday. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. a white paper, report or webinar registration); and a contact form, kept “above the fold&# and as short as possible.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Management Lead Ranking 100

Writing on the Web

APRIL 11, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. I wish I knew, but like great art, it’s hard to define. I’m reading a book by Ann Handley and C.C. your customers will come to you. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

MAY 20, 2010

Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day. For many consulting firms, it was plenty enough to drive the growth they desired. Providing great service and results led to more business and new business.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

SEPTEMBER 24, 2010

Stay tuned for a Better Blog Writing Webinar soon. Are you interested in learning more about blog writing? In the meantime, read this: 3 steps you can take to learn better blog writing , right now. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Share this on del.icio.us. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

NOVEMBER 4, 2010

We’ll view a webinar screen together so you can ‘see’ what we’re talking about. Blogging 101: 6 Weeks to Confident Blogging. Wednesdays, November 10 – December 15, 2010. 2pm ET (1pm CT, 12pm MT, 11am PT). Each week: We’ll meet on the phone for 60 minutes. Early Bird Special: $197. Early Bird Special Expires Friday, November 5, midnight CT ).

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Buzz Marketing for Technology

JULY 28, 2008

Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

MLT Creative

JULY 20, 2011

Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Host a webinar. Answer questions on LinkedIn , Quora and Focus. Participate in a tweet chat and follow all participants. Post @replies and retweets on Twitter. Make personal and company recommendations on LinkedIn. Live-tweet a business conference. Write a press release.

Ning 40

Ning Ad Building Brand Identity Branding 40

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Webbiquity

FEBRUARY 2, 2011

Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Companies can better capitalize on these investments by reworking, repackaging and re-using white paper content in different formats. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 7, 2010

Research reports, webinar registrations, contests, surveys and newsletter signups can also be used as incentives. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Hubspot

MARCH 10, 2011

Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Click here to access the webinar which covers key tips from the LinkedIn ebook and the top questions and answers on LinkedIn best practices from the Inbound Marketers group.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. When we host webinars, for instance, we transform the existing, time-sensitive landing page into an archived page that offers viewers the on-demand webinar recording and PowerPoint presentation.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Convince & Convert

MARCH 4, 2010

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Jury's still out.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 28, 2008

Digg this Post to del.icio.us s best intranet: IBM (webinar). How about that Carl Kidd dive over the top to stop Montreal on the goal line and essentially clinch the Grey Cup for the BC Lions. A huge congratz to Vancouver â??s s own Paul McCallum for winning the most outstanding award! Post to Slashdot. Print Article. -->. A must-have.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Hubspot

DECEMBER 14, 2010

Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? Download the free webinar to learn how to get your company started with social media. You’re Using the Wrong Social Media Sites. Connect with HubSpot :

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Online Marketing Institute

JUNE 30, 2009

Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. That is value. Remember, a good blog (like all good Marcom) is all about the audience and never about the author.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. Webinar - A webinar is used to conduct live meetings, training, or presentations via the internet.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. If so then include Reddit and Digg. The most important thing is consistency. READER ENGAGEMENT. Call-to-Actions – Your blog should be a lead generating machine. Give people the option to share your content. Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40