Remove vendor work
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Five Expert Copywriting Tips

Webbiquity

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Tweet This!

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2011 B2B Marketing Trends

Webbiquity

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

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Five Big Shifts in Social Media Marketing

Webbiquity

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Share this on del.icio.us.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

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Nine Expert Guides to Local SEO

Webbiquity

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100
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Book Review: SNAP Selling

Webbiquity

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.