Writing on the Web

APRIL 4, 2011

Buyers no longer go directly to vendors for information on products. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Another reason for buyer distance is a lack of trust in the content from vendors. Alternatives. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). The result is that prospects can learn far more about an offering before ever contacting the vendor. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

DECEMBER 1, 2010

Finally, in what appears to be bad news for marketing automation software vendors, 60% of respondents reported having this application in place, while another 20% (likely purveyors of lower value / short sales cycle / low consideration items) said they no plans to implement such software. Want to know more? Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Search engine visibility. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 4, 2010

If Facebook can create this type of rich interaction with their Fan Pages and now their email systems – then why would you need an external email vendor? Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Writing on the Web

JANUARY 24, 2011

I guess there are problems everywhere that there are drug users, drug vendors, and people with guns (most of which are manufactured and bought in the US along with ammunition legally sold). A police official gunned down. A hand grenade lobbed into a police chief’s house. 9 arrests of DTO members. Blog this on Blogger.

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

JUNE 8, 2010

Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses. It offers more information on social media, where it fits, and ways to use it effectively in your online marketing strategy. To your Internet Marketing Success! Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 16, 2010

By listening first, then contributing helpful information based on what your prospects and key influencers are discussing , you’ll be seen as an asset to the community and a valued contributor, rather than just another vendor schlepping its goods. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Media Digg PR 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

NOVEMBER 29, 2010

For example, if Wikipedia had a page about flabberglumping software, I’d expect the page to include a list of vendors like XYZ Company, with links to their sites. In addition, corporate sites should be linked from corresponding industry-related pages. I’d really like to contribute, both in terms of content and money.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

SEPTEMBER 21, 2010

A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 21, 2010

The prospective buyers in your market have been talking about their challenges, and the relative merits and shortcomings of alternative solutions and vendors, for as long as your market has existed. Perform competitive and market research. Social media brings these discussions into the open. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

However, close behind, vendors are the third-most sought source of information; blogs and Twitter are again the preferred platform, with wikis being the least popular. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons? Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post. 20+ Cool Social Media and Web Tools.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JUNE 27, 2008

RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net For a description of this approach with screen shots, see [link].

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Advice & Opinion.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

APRIL 10, 2017

Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free or contact vendor for gold level pricing. ” — The Social Media Hat.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 16, 2011

Guy Kawasaki follows up on his original Ten Ways to Use LinkedIn post from 2007 with an updated list, including uses like finding vendors for outsourcing services that aren’t your expertise, getting answers to tough business questions and sharing your blog content. Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. Your opinion is as valid as anyone elses, so come on. let us know what you think. On June 24th, 2008, Josh Ledgard said: I agree completely. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

MAY 30, 2010

The Vendor Client relationship – in real world situations by Erin Blaskie. Why Print isn’t going anywhere for a long, long time… by Junta42. Remarkably creative spoof commercial for “The UK’s best handheld for 40 years&# – the Sun newspaper. The vintage clips at the end promoting Windows 1.0 Share this on Bebo.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 7, 2010

Best practice is to send them to landing page that explains why you are absolutely the best vendor on earth relative to the key term group they came from, and then give them a clear call to action (“contact us for more information;&# “download our white paper;&# etc.). Share this on del.icio.us. Post this on Diigo. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

WebMarketCentral

JANUARY 7, 2008

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. There simply isn't enough traffic to support 100+ social media sites, although "social media" is defining the market a bit too broadly. The leaders will garner high amounts of traffic appealing to a wide market.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

JULY 16, 2008

Marketing brochures they can get from the vendor. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

Buzz Marketing for Technology

JUNE 28, 2008

Technology Vendors. Digg this Post to del.icio.us Technology Vendors. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. This Month. November 2006. How about that Carl Kidd dive over the top to stop Montreal on the goal line and essentially clinch the Grey Cup for the BC Lions.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JUNE 27, 2008

Wide World of Vendors. Or is it just accepted that it needs to be done regardless? Id be interested in your perspectives. Posted at 02:18 PM in Being An Informationist , Customer Engagements , The Changing Face Of Information | Permalink. Save to del.icio.us. TrackBack URL for this entry: [link]. Customer Engagements. Data Loss Prevention.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100