user-generated 
SnapApp
SEPTEMBER 12, 2011
Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. SnapApp's built-in sharing functionality gives your user a personalized, first-person piece of content to share, which is like giving them a miniature blog post that they wrote.
LeadSquared
MAY 9, 2013
Heads up for all you advanced users; this post is meant for WordPress newbies. It helps the beginners, and advanced users alike. 1) Social is the new word of mouth , and therefore has the power to help you influence people. , and the number of plugins available for free is one of the biggest reasons for making it so.
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Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. General Community Discussion. Generations. Word of Mouth.
Hubspot
OCTOBER 5, 2017
The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles.
WebMarketCentral
MAY 18, 2007
As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.
Buzz Marketing for Technology
APRIL 15, 2010
In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! So why not treat it that way now?
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