Buzz Marketing for Technology

OCTOBER 20, 2010

In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Like it or hate it – the Like button is here to stay.

Digg 100

Digg Buzz Content Lead Nurturing 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ).

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ).

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. StumbleUpon : Connect to other users through common interests. Digg : Delve into this library of articles on almost every topic. What does the site’s main user base entail?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

MAY 18, 2010

Frequent best-of contributor Ron Jones provides an excellent introduction to Google Analytics for newbies, and even intermediate users may learn something new here. 6 Tools Every Google Analytics User Should Have by ROI Revolution. Google Analytics 101, Part 1 by Search Engine Watch. Advanced Segments can help answer such questions.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 15, 2010

Sure, it was a leap forward in distribution technology: websites replaced printed magazines and reports, email replaced postal mail and faxes, phones lost their wires, and online conferencing reduced, somewhat, the need for travel. No wonder sales groups are among the heaviest corporate users of social media. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Business websites are, necessarily, one-to-many communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. However, very few of us are keen enough to write elaborated blog posts or to create neat websites about fringe subject matters.

Curation 80

Curation Web 2.0 Digg Barriers 80

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

LeadSquared

MAY 2, 2013

Here, we will discuss 9 websites startups should register in to enhance visibility. As an entrepreneur, this website will help you raise money for equity & debt investments. CrunchBase: CrunhBase is a free and editable database website where you can find all about technology companies, people and investors.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. title, websites, interests) and five ways to maximize your efforts there (e.g.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. Develop linkbait & use anchor text links.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

LeadSquared

MAY 9, 2013

Heads up for all you advanced users; this post is meant for WordPress newbies. The percentage of people who land on a blog page/post, and navigate away, without going to any other page on your website is the Bounce Rate. It helps the beginners, and advanced users alike. Our Recommendation: Google Analytics option in Yoast.

Digg 52

Digg Marketing Analytics Tools SEO Lead Ranking 52

LeadSquared

OCTOBER 24, 2013

Our last webinar on “How to get started with Website SEO” was a great success, thanks to the active participation of our attendees. For website SEO, here are few things that you need to keep in mind: i. Website visitors read blogs which offer some value or solve their problems. Question 1. Question 4. Question 7.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. SnapApp's built-in sharing functionality gives your user a personalized, first-person piece of content to share, which is like giving them a miniature blog post that they wrote.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Recommended effort: Five touchpoints.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Users can share and watch videos from a variety of online videos sources for free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 18, 2008

7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.

Linkbait 20

Linkbait Social Media Ning PageRank 20

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. This is easier said than done.

Startups 40

Startups Leadlander Jigsaw Tools 40

Buzz Marketing for Technology

JUNE 27, 2008

Most websites are firmly Web 1.0â??a The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. As expected, students were the highest users but we were surprised by the enthusiasm of many older doctors. despite the journal having had several editorials on the subject.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

JANUARY 2, 2013

But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. What Your Website Sources Really Mean. any website sending traffic your way via an inbound link. 1) Organic Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Bookmarked or promoted website pages in Digg and similar sites. Easy To Share?If

Tactics 28

Tactics SEO Digg Lead Ranking 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JULY 23, 2010

Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Advertising – Unless you are generating tons of traffic this is a waste.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites.

SEO 20

SEO Best Practices Adwords Copywriting 20

Convert

MAY 23, 2023

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. The browser is the “client”).

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. But I also spend 100% of my time on SEO, 100% on developing new content, 100% on lead generation, 100% on branding…it’s all one activity, not disconnected efforts.&#.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101