Sprout Social

JULY 21, 2022

How brands can use video sharing sites: Use video to demonstrate how your product or service works. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Examples: Pocket (pictured above), Digg, Pinterest and Mix. How-to’s and tutorials are the cornerstones of social video content.

Social Media 145

Social Media Social Marketing Media Curation 145

Writing on the Web

SEPTEMBER 22, 2010

Scarcity , urgency, fear of consequences. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Sharing personal stories works well here. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. P riority (maintain a sense of urgency).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JULY 28, 2010

Author Dave Evans ( @evansdave ) once worked as a systems analyst for the Voyager deep space exploration program with the Jet Propulsion Laboratories/NASA. Yes, this really is rocket science. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Social Marketing Planning Media 100