Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. 85% of the time our brains are on autopilot. billion in US alone. In 2007, $12 billion.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? Writing Web Content: 5 Simple Steps for Results. More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 25, 2011

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Our mirror neurons get triggered and we put ourselves into the story. We’re hard wired that way. We become engaged.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof. Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. But here’s some new information, which could improve your marketing messages. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Related posts: Social Writing: Don’t ignore networking sites. Writing Better Web Content: Ask what? Is the Social Web Changing How We Write? How to Write Like You Talk. Click and bye-bye. That’s the way you engage readers to respond. Tweet This!

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 12, 2010

In order for you to believe me, in order for me to build trust with you that I have credibility and expertise in Writing on the Web, here’s an abbreviated version of why I write this blog. If you’re one of those smart professionals, then take a look at this page where I describe my blog and web writing services.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. Write like you speak, only without all the grammar mistakes.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Share this on del.icio.us.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Write at least 300 words. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. I can tweak the title and the keywords before I publish. Blog this on Blogger.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? A story is all about context. A case study. History and mythology.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Valasys

DECEMBER 20, 2018

Write worthy content. Discussions are triggered when there is good content and as a result, it is imperative that you respond to comments made by people. Dribble Pocket Digg Reddit Slashdot We Heart It Paper.li Best Practices. Description – Once a user’s attention is grabbed, a good description sustains it. Interaction.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Ask clients to write a testimonial for you and suggest they add a few results from working with you. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Authenticity. Share this on Bebo.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. We are no different. Does it cause an emotional reaction? Will it be remembered?

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Social Writing: Don’t ignore networking sites. Do some client recommendations work better than others? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 13, 2010

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? This is what you need to do whenever you write any content designed to market your products and services. I hope this is useful to you and you can see how to apply this to your own blog writing and content marketing.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Writing Better Content: An Emotional Pathway. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Quotes and testimonials.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 18, 2010

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. I think these four basic drives will help you write better content that fully engages readers.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 15, 2010

Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business. Are they able to use triggers to get us to buy stuff? You must learn to write quality content that builds trust with your readers and persuades them to take action.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Hubspot

OCTOBER 5, 2017

We can do this in a few ways: See if the prospect blogs to determine what they write about (as a proxy for what they care about). Has there been a trigger event? Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Find their social media presence. Do we have mutual connections?

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

LeadSquared

OCTOBER 24, 2013

If I have a guest blogger post content on my website, how do I make Google understand that he is the author of that write -up? Therefore a page with too many ads in the first fold triggers a negative signal to Google and it affects SEO. Share your content on social bookmarking sites like DIGG, Stumbleupon, Delicious etc.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JUNE 27, 2008

Personally, I had a hard time keeping a regular journal before I started blogging … but I’ve learned the habit of blogging, and now I write not only a daily post for my own blog, but a couple of posts a day for other blogs (such as NorthxEast.com). Once the trigger happens, if the habit is ingrained, it will happen automatically.

Rules 100

Rules Blogger Trigger Marketing Digg 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

AUGUST 30, 2010

One of the things I like about blog writing and publishing content on the Web is the connection to people. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Blog this on Blogger.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JULY 15, 2011

When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. It’s easier than you might think.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Synchronizing prospect and opportunity databases is key. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Writing on the Web

JUNE 16, 2011

Writing magnetic headlines is crucial. You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) And you know yourself that a well-crafted headline gets more traffic than a bland one.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

OCTOBER 6, 2010

&# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Tell a story. Ask questions.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. How do you write content that engages readers? While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Tell a story. Ask questions.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

SEPTEMBER 13, 2010

Here are ten key triggers that help influence readers to take action. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web. Which are you using the most?

Tips 100

Tips Conversion Trigger Marketing Digg 100

Webbiquity

FEBRUARY 21, 2011

290 Email Spam Trigger Words to Avoid by Mirna Bard. ** 5 Stars. Your emails can’t produce results if they never reach your recipients, and while there any many factors involved in deliverability, avoiding the use of “spam&# trigger words is one key way to help your messages reach the inbox rather than the junk folder.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. I take those thoughts back to writing and come up with more ideas, that I can share with others. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Regardless of whether it works or not, there’s a fear that it could. Blog this on Blogger. Share this on Facebook.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Buzz Marketing for Technology

JUNE 27, 2008

An interactive groupware process could trigger each of those tasks, handling some simultaneously and some sequentially. Tools that Can Help You Write Your Business Plan What elements of Internet security are key to achieving rapid growth and success? In addition, make sure to read these articles: What Makes a Good Intranet?

Work Management 100

Work Management Marketing Management Resource Management Software 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Cloud Marketing Triggering an Application Land Rush , October 13, 2010 As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Simon Stanlake. Times have changed. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40