Remove websites
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Web Wise on the Sales Side

Webbiquity

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. You can reach him at ken@acumenmgmt.com , through his website at AcumenManagement.com , or visit his blog at YourSalesManagementGuru.com. This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

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2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Business websites are, necessarily, one-to-many communication. Post this on Diigo.

Twitter 100
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Three Words That Should Never Be Used With Social Media

Webbiquity

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on Bebo. Subscribe to the comments for this post?

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc.

RSS 100
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The One Effective Use of Facebook for B2B Marketing

Webbiquity

Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them. Tweet This!

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!