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Webbiquity
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Share this on Facebook.
Webbiquity
DECEMBER 21, 2010
In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. promote events, meet up at trade shows). Facilitate offline connections (e.g., Share this on Bebo. Share this on del.icio.us.
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Webbiquity
JUNE 15, 2010
But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands.
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.
Webbiquity
MARCH 29, 2010
With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Share this on del.icio.us.
Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. But these are only a component of our research process and dont necessarily reflect the views of the company. Their activities enrich and inform our products and services.
Online Marketing Institute
DECEMBER 23, 2010
In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. View more jobs » Anonymous Great post, especially #4. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.
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