Webbiquity

APRIL 10, 2017

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Reputation Management Tools. Social Search Tools.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Share this on Bebo. Post on Google Buzz.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JANUARY 27, 2011

It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. For a more in-depth analysis, you can visit the MASG blog. However, the verdict is that Salesforce.com is a great place to start with marketing automation. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. Tools: search for your company name, competitors and industry terms on Twitter to discover who’s talking and what’s being said. Rick divided inbound marketing into two areas, “attract&# and “convert.&# Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 15, 2010

This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. This lack of experience can lead to several common, but avoidable mistakes. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 6, 2010

Both are critical tools for dealing with bad news or crisis situations. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Social media and PR would seem to be natural allies. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

OCTOBER 20, 2010

But Twitter is a social tool, not a broadcasting medium. It all comes down to the “social&# in social media; people value tools like Twitter, LinkedIn and Facebook for the interaction with like-minded individuals they provide. More often than not, they end up talking only to themselves. Share this on Bebo. Share this on Facebook.

Twitter 100

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Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MARCH 23, 2010

What are the best tools for increasing your effectiveness and efficiency on Twitter? Five More Search Tools You Should Know: Twitter Edition by Search Engine Land. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Twitter Tools. How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 11, 2011

SEO As a Copywriting Tool by iMedia Connection. Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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JANUARY 30, 2010

Despite the increasing ubiquity of newsletters, they can still be an effective marketing tool—if written from the perspective of the reader rather than the sponsor. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on WebMarketCentral.com. Share this on del.icio.us.

Newsletter 100

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Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. 25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

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Webbiquity

APRIL 12, 2010

Opportunities: consider trends, new tools or developments that can provide better ways to accomplish existing tasks, or even the chance to do things not previously possible. These posts often begin with phrases such as “Capitalizing on…,” “How to Take Advantage of…” or “A Whole New Way to…”. Share this on del.icio.us. Post this on Diigo.

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SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Bebo.

PR 100

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Webbiquity

JUNE 8, 2010

Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses. She founded the B2B Online Marketing group on LinkedIn, and is committed to providing information and tools that allow businesses to compete and win in their online marketing activities.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Develop relationships with influencers. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 10 of the Best Social Media Tools for PR Professionals and Journalists by Mashable.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Find out who’s talking. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JANUARY 14, 2011

For all its simplicity, social media is an incredibly powerful tool. But this strategic approach is, to stay with that metaphor, an approach to determining the depth of the lake, the temperature of the water, and the kind of fish you’ll be swimming with before you jump in. And it will for many businesses. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

JUNE 15, 2010

To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. Tags: Social Media Marketing American Idol mass marketing outdoor print media radio social media tools TV. Social media is about building relationships and interacting. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., keyword density tool and Sitening.com SEO Analyzer ).

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JULY 6, 2010

But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Which social networking site 80% of companies plan to use a primary recruiting tool this year? For example, brands no longer control their messages—their customers do. The One Effective Use of Facebook for B2B Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JANUARY 12, 2010

This new environment has created the conditions for web presence optimization : using all of the tools now available to make a company as “findable&# as possible not only for branded searches but also for key phrases that uniquely describe the enterprise and its offerings. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

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MAY 20, 2010

Where can you find the best online tools for competitive intelligence? Ultimate List of Top 29 Tools for Competitive Intelligence by Lakeshore Branding. ** 5 Stars. &# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 14, 2010

Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Manticore’s Jeff Erramouspe believes penetration is still likely no more than 15% in the North American market, and even lower internationally. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

APRIL 7, 2010

Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. How to Use Google Wonder Wheel and Related Search Tools for Keyword Research by PPC Hero. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

MAY 4, 2010

A SWOT analysis is one helpful tool to develop killer topics for blog posts. Social bookmarking sites like Digg , StumbleUpon, Mixx and Propeller can help drive traffic and provide links, though some sites including the first three in this list use the insidious nofollow tag , which means the links won’t help with SEO.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 10, 2010

The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. To Gain Market Intelligence. Share this on del.icio.us. Post this on Diigo. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

NOVEMBER 29, 2010

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. Got your fundraising appeal for Wikipedia. I believe in what you are doing, I’ve contributed financially in the past, and I’d love to do so again.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 5, 2010

Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. SEO’s Magic Bullet by PR 20/20. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100